Crypto Banter
Brand
Brand
Social
Social
Website
Motion
Illustration
ongoing partnership
Crypto Banter
Brand
Social
Website
Motion
Illustration
ongoing partnership
role
DESIGN director [contract]
We created the entire identity.
We created the entire identity.
challenge
Crypto Banter were lost in a sea of sameness and needed to stand out in a competitive market while maintaining their credibility as a reliable source of knowledge for investors.
Crypto Banter were lost in a sea of sameness and needed to stand out in a competitive market while maintaining their credibility as a reliable source of knowledge for investors.
Creative solution
We took inspiration from 90's gaming culture to create a design that was both fun and professional. Using bold colors and graphics, I handcrafted a new font and redesigned the website to feel like a social hub for crypto enthusiasts.
We took inspiration from 90's gaming culture to create a design that was both fun and professional. Using bold colors and graphics, I handcrafted a new font and redesigned the website to feel like a social hub for crypto enthusiasts.
Creative execution
The resulting design was unique and playful, setting Crypto Banter apart from the competition. It worked across a variety of digital touchpoints and channels, including a series of bespoke 3D coins and illustrations. The retro styling brought the channel's personality to life and played on the audience's childhood references.
The resulting design was unique and playful, setting Crypto Banter apart from the competition. It worked across a variety of digital touchpoints and channels, including a series of bespoke 3D coins and illustrations. The retro styling brought the channel's personality to life and played on the audience's childhood references.
social identity
illustration
custom font
icons
youtube thumbnails
Crypto School
Brand Strategy
Art Direction
Brand Design
Motion
Social
challenge
Crypto School, an education platform by Crypto Banter, wanted to attract one million new users to learn about cryptocurrency. However, they faced the challenge of making the subject more accessible and trustworthy, as many people struggle to understand it and can easily be misled by unreliable sources.
Crypto School, an education platform by Crypto Banter, wanted to attract one million new users to learn about cryptocurrency. However, they faced the challenge of making the subject more accessible and trustworthy, as many people struggle to understand it and can easily be misled by unreliable sources.
Creative solution
To address this challenge, I created a relatable and trustworthy brand identity that reflects the personality of the Crypto Banter master brand. Inspired by 90's gaming, we designed a clean and welcoming look that evokes a sense of familiarity and education. We also avoided using generic blockchain icons and graphics, which are commonly used by competitors.
To address this challenge, I created a relatable and trustworthy brand identity that reflects the personality of the Crypto Banter master brand. Inspired by 90's gaming, we designed a clean and welcoming look that evokes a sense of familiarity and education. We also avoided using generic blockchain icons and graphics, which are commonly used by competitors.
Creative execution
In our creative execution, I crafted bespoke assets and illustrations to give Crypto School a unique visual language that could be used across their online platform. I also worked with them on layout and design to enhance the user experience and align it with the new identity.
In our creative execution, I crafted bespoke assets and illustrations to give Crypto School a unique visual language that could be used across their online platform. I also worked with them on layout and design to enhance the user experience and align it with the new identity.
Let’S Cook
Concept
Strategy
Brand
Messaging
Naming
Product
Web
Identity
Let’S Cook
Concept
Strategy
Brand
Messaging
Naming
Product
Web
Identity
Let’S Cook
Concept
Strategy
Brand
Messaging
Naming
Product
Web
Identity