Artetra
Brand Strategy
Brand Strategy
brand identity
brand identity
naming
social media
pitch deck
Artetra
Brand Strategy
brand identity
naming
social media
pitch deck
challenge
The NFT Museum were struggling to secure funding due to a lack of a clear brand narrative and mission. They approached me to help them rebrand their NFT gallery and trading platform, including creating a new website, pitch deck, and white paper.
The NFT Museum were struggling to secure funding due to a lack of a clear brand narrative and mission. They approached me to help them rebrand their NFT gallery and trading platform, including creating a new website, pitch deck, and white paper.
Creative solution
We took inspiration from 90's gaming culture to create a design that was both fun and professional. Using bold colors and graphics, I handcrafted a new font and redesigned the website to feel like a social hub for crypto enthusiasts.
We took inspiration from 90's gaming culture to create a design that was both fun and professional. Using bold colors and graphics, I handcrafted a new font and redesigned the website to feel like a social hub for crypto enthusiasts.
Creative execution
The resulting design was unique and playful, setting Crypto Banter apart from the competition. It worked across a variety of digital touchpoints and channels, including a series of bespoke 3D coins and illustrations. The retro styling brought the channel's personality to life and played on the audience's childhood references.
The resulting design was unique and playful, setting Crypto Banter apart from the competition. It worked across a variety of digital touchpoints and channels, including a series of bespoke 3D coins and illustrations. The retro styling brought the channel's personality to life and played on the audience's childhood references.
Pitch deck
Let’S Cook
Concept
Strategy
Brand
Messaging
Naming
Product
Web
Identity
Let’S Cook
Concept
Strategy
Brand
Messaging
Naming
Product
Web
Identity
Let’S Cook
Concept
Strategy
Brand
Messaging
Naming
Product
Web
Identity